Sky Sports start of season campaign
July 2023
July 2023
Sky Sports The Greatest Show on Earth! Start of season celebrating all the amazing sports you can watch exclusively on Sky Sports. Featuring the biggest names of the world of sport, Erling Haaland, Jack Grealish,
Ella Toone, Lauren James, Lewis Hamilton, Ben Stokes, Emma Raducanu, Jon Rahm and more.
Alongside the amazing promo filmed by award-winning director Daniel Kleinman, the Artwork team worked closely with the creative campaigns team to build a series of print & static digital OOH formats. The key art takes inspiration from the Greatest Showman to showcase the vast variety of Sports we broadcast.
Over 200 individual artworks were setup for this job of various specs and formats that went live nationwide
48 sheets, 6 sheet, 96 sheets and Fly posters across over 300 sites around the UK and ROI.
Sky Creative Credits
Artworkers- Rob Watts, Matthew Jackson, Hayley Dixon & Anthony Muoio | Artwork Manager - Shaun Harwood | Campaign creative director - Chris Dorn
Producers - Connor Winch & Al McGee | Designers - Sam Shaw, Colin Walsh, Max Fox, Paul Mayley | Retouching - The Guild & James Paddison |
Studio Producer - Jonathan Tastard | Photography - Nick Eagle
Producers - Connor Winch & Al McGee | Designers - Sam Shaw, Colin Walsh, Max Fox, Paul Mayley | Retouching - The Guild & James Paddison |
Studio Producer - Jonathan Tastard | Photography - Nick Eagle
Print 48 sheets beige & blue versions.
Print 6 sheets.
Print 96 sheet.
Hotel football building banner.
Holiday Inn building banner.
Digital D6 creatives.
Digital D96 creatives.
Fly poster artwork, various designs at over 30 locations.
Final site photos of the live fly posters.
UK & ROI national press ads.
Final press ads, full page, half page, strip ads and cover wraps.
Sky Sports SOS 2023 promo.
